Chapter 4
1. Name the six main pieces of the e-commerce site puzzle.
Human resources, site design, organizational capabilities, hardware architecture, software, and telecommunications.
2. Define the systems development life cycle and discuss the various steps involved in creating an e-commerce site.
system analysis/planning, systems design which is a description of the main components in a system and their relationship to one another, building the system which is outsourcing, testing which contain unit testing, system testing, and acceptance testing and implementation is the last step in the cycle which is putting it to work.
3. What are the three main factors to consider when choosing the best platform for your Web site?
Page deliver, page generation and page content.
4. Why is Web server bandwidth an important issue for e-commerce sites?
To make sure that there is enough room for all of the customers to hit the site at the same time.
5. Compare and contrast the various scaling methods. Explain why scalability is a key business issue for Web sites.
Horizontal scaling is when you are employing multiple computers to share the workload. Vertical scaling is increasing the processing power of individual components. Scalability is a key business issue because it refers to the ability of a site to increase in size as demand warrants.
6. What are the eight most important factors impacting Web site design, and how do they affect a site’s operation?
functionality (pages that work, load quickly, and point the customer toward your product offerings), informational (links that customers can easily find to discover more about you and your products), ease of use (simple fool-proof navigation), redundant navigation (alternative navigation to the same content), ease of purchase (one or two clicks to purchase), multi-browser functionality (site works with the most popular browsers), simple graphics (avoids distracting, obnoxious graphics and sounds that the user cannot control), and legible text (avoid backgrounds that distort text or make it illegible)
6. Name and describe three tools used to treat customers individually. Why are they significant to e-commerce?
Personalization which is the ability to treat people based on their personal qualities and prior history with your site, customization which is the ability to change the product to better fit the needs of the customer and speaking directly to the customer on a one-to-one basis.
7. What are some of the policies e-commerce businesses must develop before launching a site and why?
Privacy policy and ability to access your account
Monday, September 27, 2010
Sunday, September 12, 2010
Chapter 3 HW
1. Why isn’t the Internet overloaded? Will it ever be at capacity?
The internet isn’t overloaded because more and more servers are being added and the Internet architecture is built in layers so that each layer can change without disturbing development in other layers. The internet will not be at capacity because more layers are continuing to be produced.
2. Compare and contrast intranets, extranets, and the Internet as a whole.
Intranet is a TCP network that is located within a single organization for the purposes of communications and information processing. An extranet is formed when firms permit outsiders to access their internal TCP/IP networks. An example of a user of an intranet would be Microsoft. An extranet would be like General Motors.
3. What are some of the challenges of policing the Internet? Who has the final say when it comes to content?
There is not one single governing organization that controls activity on the Internet, instead there are several organizations that influence the system and monitor its operations.
4. Why was the development of the browser so significant for the growth of the Web?
It allowed people to share files, information, graphics, sound, video, and other objects across computer platforms in the world, regardless of operating system.
5. Name and describe five services currently available through the Web.
E-mail which allows messages containing text, picture, images, or sound to be transferred from one Internet user to another. Instant messaging which allows messages to be instantly sent between two users allowing for a two-way conversation. Search engines which identify Web pages that match a query submitted by a user. Blogs are personal Web pages that typically contain a series of chronological entries by the author and links to related web pages. Wikis which are web applications that allow a user to easily add and edit content on a web page.
6. What are at least three new services that will be available through the next generation of the Internet?
RSS-an XML format that allows users to have digital content automatically sent to their computers over the Internet. M-commerce applications which permit mobile consumers to make payments from their cell phones. Online software and services, such as web apps, widgets, gadgets, and distribution of software applications and distributed storage offered by ASPs.
The internet isn’t overloaded because more and more servers are being added and the Internet architecture is built in layers so that each layer can change without disturbing development in other layers. The internet will not be at capacity because more layers are continuing to be produced.
2. Compare and contrast intranets, extranets, and the Internet as a whole.
Intranet is a TCP network that is located within a single organization for the purposes of communications and information processing. An extranet is formed when firms permit outsiders to access their internal TCP/IP networks. An example of a user of an intranet would be Microsoft. An extranet would be like General Motors.
3. What are some of the challenges of policing the Internet? Who has the final say when it comes to content?
There is not one single governing organization that controls activity on the Internet, instead there are several organizations that influence the system and monitor its operations.
4. Why was the development of the browser so significant for the growth of the Web?
It allowed people to share files, information, graphics, sound, video, and other objects across computer platforms in the world, regardless of operating system.
5. Name and describe five services currently available through the Web.
E-mail which allows messages containing text, picture, images, or sound to be transferred from one Internet user to another. Instant messaging which allows messages to be instantly sent between two users allowing for a two-way conversation. Search engines which identify Web pages that match a query submitted by a user. Blogs are personal Web pages that typically contain a series of chronological entries by the author and links to related web pages. Wikis which are web applications that allow a user to easily add and edit content on a web page.
6. What are at least three new services that will be available through the next generation of the Internet?
RSS-an XML format that allows users to have digital content automatically sent to their computers over the Internet. M-commerce applications which permit mobile consumers to make payments from their cell phones. Online software and services, such as web apps, widgets, gadgets, and distribution of software applications and distributed storage offered by ASPs.
Thursday, September 2, 2010
Chapter 2 HW
1. What are the eight key components of an effective business model?
A. Value proposition, revenue model, market opportunity, competitive environment, competitve advantage, market strategy, organizational development, managenment team.
2. Describe the five primary revenue models used by e-commerce firms.
A. Advertising revenue model is a web site that offers its users content. subscrition revenue model is a web site that offers content to users or service charges a subscription fee for access to some or all of its offerings. Transaction fee revenue model is a company recieves a fee for enabling or executing a transaction. Sales revenue model is companies derive revenue by selling goods, information, or services to customers. Affiliate revenue model is sites that steer business to an affiliate receive a referral fee or percentage of the revenue from any resulting sales.
3. Why is targeting a market niche generally smarter for a community provider than targeting a large market segment?
A. Because targeting a smaller market niche because u can focus on a target market.
4. Besides the examples given in the chapter, what are some other examples of vertical and horizontal portals in existence today?
A. Horizontal portals are Google, yahoo, youtube. Vertical portals are ask.com, google.
5. What are the major differences between virtual storefronts such as Drugstore.com and bricks-and-clicks operations such as Walmart.com? What are the advantages and disadvantages of each?
A. Virtual storefronts have a certain target market unlike the bricks and clicks target market is more wide ranged.
A. Value proposition, revenue model, market opportunity, competitive environment, competitve advantage, market strategy, organizational development, managenment team.
2. Describe the five primary revenue models used by e-commerce firms.
A. Advertising revenue model is a web site that offers its users content. subscrition revenue model is a web site that offers content to users or service charges a subscription fee for access to some or all of its offerings. Transaction fee revenue model is a company recieves a fee for enabling or executing a transaction. Sales revenue model is companies derive revenue by selling goods, information, or services to customers. Affiliate revenue model is sites that steer business to an affiliate receive a referral fee or percentage of the revenue from any resulting sales.
3. Why is targeting a market niche generally smarter for a community provider than targeting a large market segment?
A. Because targeting a smaller market niche because u can focus on a target market.
4. Besides the examples given in the chapter, what are some other examples of vertical and horizontal portals in existence today?
A. Horizontal portals are Google, yahoo, youtube. Vertical portals are ask.com, google.
5. What are the major differences between virtual storefronts such as Drugstore.com and bricks-and-clicks operations such as Walmart.com? What are the advantages and disadvantages of each?
A. Virtual storefronts have a certain target market unlike the bricks and clicks target market is more wide ranged.
Chapter 1 HW
1. What is e-commerce? How does it differ from e-business? Where does it intersect with e-business?
A. E commerce is the use of the internet and the worldwide web to transact business. It differs because it doesn't consist of anything digital that a firm does. It intersects at the business boundary, at the point where internal business link up with suppliers and consumers.
2. What are some of the unique features of e-commerce technology?
A. Ubiquity, global reach, universal standards, richness, and interactivity
3. What is Web 2.0? Give examples of Web 2.0 sites and explain why you included them in your list.
A. 2.0 is when many unique features of ecommerce and the internet come together in a set of applications and social media technology. Ex. you tube, Google
4. Give examples of B2C, B2B, C2C, and P2P Web sites besides those listed in the chapter materials.
A. B2C cite www.nikeallstar.com B2B cite walmart.com C2C cite ebay.com P2P cite Limewire.com
A. E commerce price will rise to cover the real cost of doing business on the web. Regulation of e commerce and the web will grow both in the US and worldwide.
A. E commerce is the use of the internet and the worldwide web to transact business. It differs because it doesn't consist of anything digital that a firm does. It intersects at the business boundary, at the point where internal business link up with suppliers and consumers.
2. What are some of the unique features of e-commerce technology?
A. Ubiquity, global reach, universal standards, richness, and interactivity
3. What is Web 2.0? Give examples of Web 2.0 sites and explain why you included them in your list.
A. 2.0 is when many unique features of ecommerce and the internet come together in a set of applications and social media technology. Ex. you tube, Google
A. B2C cite www.nikeallstar.com B2B cite walmart.com C2C cite ebay.com P2P cite Limewire.com
A. E commerce price will rise to cover the real cost of doing business on the web. Regulation of e commerce and the web will grow both in the US and worldwide.
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